Farmer Support
taste the local difference
Taste the Local Difference is Michigan’s local food marketing agency, founded on the mission "to educate consumers about the value of local food, and support food and farming entrepreneurs in building successful, well-connected, and thoughtful businesses."
The roots of Taste the Local Difference go back to 2002, when Groundwork (Michigan Land Use Institute at the time) published a report titled The New Entrepreneurial Agriculture: A Key Piece of the Farmland Protection Puzzle. The premise was that farmers, farmland, and the rural landscape we love were at risk of disappearing because developers could pay farmers more for their land than farmers could earn through the limited market options available at the time – largely bulk, global commodity markets that provided untenably low prices to farms. We used our communications expertise to elevate a trend emerging across the country: small farmers were pursuing an entrepreneurial way of doing business that also provided health, quality of life, and economic benefits to communities.
The Groundwork team saw that marketing services for local food producers would be essential. Groundwork created a marketing agency and named it Taste the Local Difference (TLD). The first project, launched in 2004, was a directory of farmers that showed what they grew and where they were located.
Over the years, TLD services expanded to include both hardcopy and online directories of farmers and producers, marketing consultation, market tests, surveys, brand development, brand awareness, and directly connecting producers to markets. Many people within the Northern Michigan food and farming scene credit TLD for being central to creating one of the strongest, most vibrant local food economies in the nation, despite the area’s small year-round population.
In late 2018 the company was sold and converted to a for-profit model with the purpose of expanding throughout the state and beyond.
For more information about Taste the Local Difference, please contact Paula Martin, Community Nutrition Specialist at paula@groundworkcenter.org.
Take Action!
- Order a copy or read online the Taste the Local Difference guide to local food.
- If you are in the food business, tap into the TLD marketing services to build your business.
- Shop local foods whenever and wherever you can!
GET INVOLVED!
Resources
WHAT'S HAPPENING NOW?
Taste the Local Difference News
Northwest Michigan’s Farm to School Program Thrives
In Northern Michigan Kids news, schools across northwest Michigan have been serving up local food experiences in cafeterias, classrooms, and school gardens, and we’ll be sharing some of those stories each month. It’s a concerted effort to get kids excited about eating healthy food. And, wow, does it show.
Ag Forum: In a digital world, is agriculture still relevant?
Yet despite technology’s advancements, the last time I checked food isn’t grown by the judicious application of ones and zeros. Websites don’t plant seeds, and microchips don’t worry about organic certification audits. I’ve never known a software company to bring a handful of loam to its nose and smile at its richness, or let slip a tear of joy at the birth of a calf. With technology taking over our lives, is agriculture still relevant in a world racing to leave old ways behind? Solidly I say the answer is yes.
Win tickets for Harvest@theCommons
On October 11, MLUI will present Harvest@theCommons, a community farm-to-table event that will feature the best ingredients northern Michigan has to offer. You are invited! Not only to the event, but to help generate a buzz about all the good work this community is doing. The task is simple: