Where did the idea for SolaRISE come from?
I was in the clean energy industry for several years, and I had been brewing on the idea of helping nonprofits afford things like solar arrays. The thing about nonprofits is clean energy is not their mission, not their expertise, so they tend to need assistance with the project planning and the financing. But also, if a nonprofit can free itself up from electrical bills, that capital can be reallocated to more mission-critical work, so in that way a clean energy system does support the nonprofit’s mission. So I had been thinking of this for a while and then in talking with Hans Voss, Groundwork’s executive director, it turned out he had been thinking of something similar. So we put our ideas together to make the SolaRISE crowdfunding platform.
Can you give us a quick flyover of what crowdfunding is?
Sure, it’s a type of web-based fundraising that became popular after Kickstarter began in 2009. Basically it allows an organization or business to describe their fundraising mission online and enables people to donate or buy into it online with a secure financial transaction.
So how does SolaRISE work?
Say a nonprofit is interested in exploring clean energy options. We would work with them to assess those options and figure what is best for them, which options align with their objectives. Once we determine the appropriate path, we would establish a fundraising goal. We can also connect clients with contractors in the area. Then we would work with them to create a pitch-video and help write the language that would appear on their SolaRISE crowdfunding page. In addition we would strategize with the nonprofit to get publicity for the SolaRISE launch and discuss strategies for fundraising efforts that would be happening in the background during the campaign. We’re even involved right down to planning the ribbon-cutting ceremony.