How did you learn about Groundwork? It was called Michigan Land Use back then, MLUI, and I learned about them when I went to the open space one day to shoot a short video about a TC350 march. And after, I looked into them a little more and I thought, this is a climate change organization. I told them, “You need a video and I will make it for you.” And I did the video and I learned about everything they are involved in—local food and transportation and clean energy. And I loved the people here—everybody is so committed and passionate and genuine—and I thought I will do everything I can to support them. You’ve done a lot of big commercial work, but you are now devoting so much of your career to working with nonprofits. Explain. I have worked really hard to do as much good as I can for as many people as I can. I strive to work for nonprofits because they are the most important force in the business world today. This is work that has to be done. It’s about doing good. If not for companies doing good, all we have is more consumption. Business has to realize at some point that it can’t be only about more consumption. So, I see it as critically important. It fills my soul. It gets me excited to help, and I know these organizations need help. I do what I can because I know it’s important. I don’t have a bigger message than that. |