The team and Richard decided they were OK with being the test pilot, but a bigger issue that concerned them was the school schedule. Thanksgiving break was the very next week, and the extended Christmas break was just a few weeks beyond that. The whole school would empty out for a two-week vacation just about the time the Envirothon students would be ready to announce the crowdfunding project.
Showing the same determination that had propelled them this far, the team decided they would commit to trying SolaRISE and announce the fundraiser drive at halftime during a basketball game on December 19. Two days later, the school would shut down for two weeks, and the students wouldn’t return until January 2, just eight days before the January 10 deadline the students chose for closing the crowdfunding campaign.
At the basketball game halftime show, the Envirothon team took the floor—the latest of a team that had won eight state championships in the past 15 years—and made their pitch to the crowd. Out in the hallway, for good measure, stood a table with a jar for donations—a time-tested technique, for sure.
And the crowdfunding campaign was on!
In a true show of community support, donations came forth in following days; some donations were more than $1000, several donations were less than $100. Businesses donated. Individuals donated. A person with a family foundation donated. It all added up.
As the deadline drew near, Coach Richard was not worried, but she concedes she did start hatching Plan B’s. “I started thinking about other fundraiser ideas for after the deadline, and I did apply for another grant,” she says.
But with three days to spare on that tight, Christmas vacay–impacted deadline, the Envirothon students not only hit their goal, but exceeded it!
Regarding advice to others considering a SolaRISE fundraiser, Richard wishes her grant deadlines weren’t so pressing and she’d had more time to prepare for the launch to nail down things like helping the students produce the pitch video, fine tuning the announcement at the game, and getting word out to the community. One essential element of success, Richard says, was getting the buy-in of the business community. “That was key,” she says. For the individual donors, the basketball game was really effective at reaching them, Richard says. “Even just having the table there in the hallway with the jar for donations really helped.”
As for the school board, “They supported the solar panel right from the start,” says longtime board member Patrick Middleton. He owns a software development firm, and an aspect of renewable energy that really resonates with him is it’s one of the few technology fields that has rural job growth as part of the formula. “I think that is huge,” he says, with the economic futures of Glen Lake students in mind.
Unlike one-size-fits-all crowdfunding platforms like Go Fund Me, SolaRISE offers participating schools, churches and other nonprofits a range of support services. Ric Evans, project leader, ran a small renewable energy company for more than a decade, and can help clients determine the size of the system they need, assist with putting out bids and choosing contractors, and offer technical advice all the way through installation. SolaRISE also provides assistance on the publicity, marketing and fundraising. In Glen Lake Schools’ case, the Envirothon team had been so thorough (part of the reason they’d won state championship the prior year with the solar project!) that they had already spec’d out the system and received bids from three vendors.
“We like to take on some of the heavy lifting,” Evans says. “But the Glen Lake students had it all ready to rock and knew what they wanted. So in their case, we were really happy to help them get over the finish line on the fundraising. Of course, the only thing we will be more excited about is seeing those panels under the sunshine and generating pollution-free energy for the school and helping kids learn things about energy, physics and astronomy from their own solar array.”