Glen Lake School Uses SolaRISE to Hit Fundraiser Goal for Solar Array!

January 25, 2019 |

In the middle of November, the Glen Lake High School Envirothon team and coach/science teacher Karen Richard found themselves in something of a spot. The team wanted to build a solar array at the school, and they needed a total of about $30,000 to do so. The team had secured $10,000 from the school board for the solar array and about another $10,000 from various grants, but the team was still short $10,000. Adding to the pressure, some of the grant money had to be spent by the end of school in June 2019.

Coach Richard had heard of Groundwork’s newly developed SolaRISEcrowdfunding platform that helps nonprofit organizations raise money for renewable energy projects. After explaining the crowdfunding idea to the school administration, she invited Groundwork to discuss it with her and the Envirothon team.

At the meeting, the Lakers learned that SolaRISE was so new, it hadn’t even gone live yet. The Glen Lake High School Envirothon team would be the first organization to test drive it—always some risk in going first.

Glen Lake’s 2018 State Championship Envirothon team at the national competition. Last year’s team launched the solar array project and this year’s team is taking it over the finish line. From left: Carson Reay, Emma Karagas Spencer, Sonja Stairs, Stella Young, and teacher Karen Richard (teammate LuAnne Dreves not pictured).

The team and Richard decided they were OK with being the test pilot, but a bigger issue that concerned them was the school schedule. Thanksgiving break was the very next week, and the extended Christmas break was just a few weeks beyond that. The whole school would empty out for a two-week vacation just about the time the Envirothon students would be ready to announce the crowdfunding project.

Showing the same determination that had propelled them this far, the team decided they would commit to trying SolaRISE and announce the fundraiser drive at halftime during a basketball game on December 19. Two days later, the school would shut down for two weeks, and the students wouldn’t return until January 2, just eight days before the January 10 deadline the students chose for closing the crowdfunding campaign.

At the basketball game halftime show, the Envirothon team took the floor—the latest of a team that had won eight state championships in the past 15 years—and made their pitch to the crowd. Out in the hallway, for good measure, stood a table with a jar for donations—a time-tested technique, for sure.

And the crowdfunding campaign was on!

In a true show of community support, donations came forth in following days; some donations were more than $1000, several donations were less than $100. Businesses donated. Individuals donated. A person with a family foundation donated. It all added up.

As the deadline drew near, Coach Richard was not worried, but she concedes she did start hatching Plan B’s. “I started thinking about other fundraiser ideas for after the deadline, and I did apply for another grant,” she says.

But with three days to spare on that tight, Christmas vacay–impacted deadline, the Envirothon students not only hit their goal, but exceeded it!

Regarding advice to others considering a SolaRISE fundraiser, Richard wishes her grant deadlines weren’t so pressing and she’d had more time to prepare for the launch to nail down things like helping the students produce the pitch video, fine tuning the announcement at the game, and getting word out to the community. One essential element of success, Richard says, was getting the buy-in of the business community. “That was key,” she says. For the individual donors, the basketball game was really effective at reaching them, Richard says. “Even just having the table there in the hallway with the jar for donations really helped.”

As for the school board, “They supported the solar panel right from the start,” says longtime board member Patrick Middleton. He owns a software development firm, and an aspect o